BRAND JORDAN: LOVE

BRAND JORDAN is among the most interesting brand case studies I’ve ever had the privilege of learning from.

When we take a close look at most brands one will quickly notice that most companies don't have a powerful DNA. One that creates an attraction for the consumer.

BRAND JORDAN constitution and magnetism has created legions of loyal followers that celebrate the AUTHENTICITY of this BRAND.

The Art of making your brand AUTHENTIC, REAL, and POWERFUL.

The Birth of BRAND JORDAN

The year was 1984, and Michael hesitantly took a flight to Portland, Oregon. It was the day that he would meet Nike Founder Phil Knight for the first time....

BRAND JORDAN: EARNEDBut when the players can't live up to the expectations, the programs fall apart. You can't fake out the consumer. To build Brand Jordan, each step would be earned....

BRAND JORDAN: UNCOMPROMISEDGoing beyond a fad and becoming a brand takes a real connection with people....

BRAND JORDAN: ASPIRATIONALOne can never imagine everything that will happen. But dreams are like that. That’s what makes the journey amazing. You have to see your plan and be willing to invest in your vision....

BRAND JORDAN: AUTHENTIC AND BEYONDBut true authenticity is about being true to who you are, even when everyone else wants you to be someone else. BRAND JORDAN took this idea to heart....

BRAND JORDAN: Uncovering The Soul of the BrandToday Brand Jordan is an international icon. Creating this magic was about getting some amazing people ( Jordan + Nike + Design + Soul) together and allowing each do what they do best....

Driven From Within: by Michael Jordan

Michael Jordan was named the NBA MVP five times. He led the Chicago Bulls to six NBA championships. And he helped the 'Dream Team'' the USA Basketball Team bring home the gold medal. Driven from Within, includes vivid stories, anecdotes, drawings and bold photographs that capture Jordan's exceptional combination of grace, grit, power and artistry. Jordan introduces the reader to some of the people closest to him, including Dean Smith, the former UNC coach who saw Michael's superstar potential; his mother, Delores Jordan; and Tinker Hatfield, the design genius behind 14 of the 20 Air Jordan shoes. In every chapter, MJ offers examples of his values in action, on and off the court.