"In a German study 80% of those surveyed described themselves as confident in their answers on a questionnaire, yet only 42% got even half the questions right"
In the branding world this translates to CMO's who don't know much about branding, they tend not to recognize their ignorance and fail to seek better information. By contrast powerful Brands are more likely to ask their Brand Lover for insights and build a solid Brand-Model.
Hm. Sobering.
ReplyDelete