What do I know? I know people want to feel free so they dance. They hit the road all weekend long trying to live ... not forget. I know people want to put on their Spock ears and leave this planet. They told me so. The experience of feeling alive, that's what they want. That's what I know.
Thursday, July 15, 2010
4 Powerful Questions to Unlock Brand Equity
Who are your most profitable customers?
What drives your best customers to buy from you?
What emerging consumer needs must you address?
How can you differentiate your brand to make your competition irrelevant?
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