Wednesday, December 11, 2013

The power of Magic: Christmas Miracle WestJet real-time giving

Thursday, October 24, 2013

Why People Get Tattoos of Brands

Think about what the term “branding” really means and you’ll have a better appreciation for the importance of the psychology of tattoos. We have a biological instinct to mark ourselves. While body art may scar the body, its meaning is branded into us.

Tuesday, October 08, 2013

The Cult Branding Company Launches New Marketing Courses Offering Top Business Advice for Professional Marketers and Small Business Owners

Marketing strategist BJ Bueno and his Cult Branding team offers business advice, marketing tips and brand loyalty strategies for executives and entrepreneurs.

When I saw the information Bueno was offering in his marketing courses, I got a shiver up my back.
Orlando, FL (PRWEB) October 08, 2013
Savvy marketers from major retail brands and small business owners alike are in constant need of new ideas and methods for attracting customers and building brand loyalty. There are always better go-to-market strategies available and new practices for improving business metrics.
The Cult Branding Company, a brand loyalty research firm, just unveiled Marketing Courses for executives and entrepreneurs. The Cult Branding Company is the brainchild of BJ Bueno, marketing strategist, brand loyalty expert, and author of “The Power of Cult Branding” (Crown Business) and “Customers First” (McGraw-Hill).
For over a decade, Bueno has been educating the marketing community on innovative methods for generating consumer insights, building brand loyalty, and formulating effective go-to-market strategies. His online Marketing Courses offers top business advice for professional marketers and independent business owners, sharing the knowledge and insights used by leading brands like Apple, Harley-Davidson, IKEA, Southwest Airlines,, and
“When I saw the information Bueno was offering in his marketing courses, I got a shiver up my back,” explained David Ratner, owner of the retail chain Dave’s Soda and Pet City in Massachusetts. “What if my competitors read this and follow BJ’s advice? I don’t care what size business you run, you could and should follow the guidance of his courses. As I went through the material, I kept thinking of ways to get my customers to tell me how to improve.”
Bueno’s Marketing Courses provide timely professional training to help marketers learn how to attract more profitable customers, differentiate a brand from its competitors, and cultivate legions of loyal customers that love a brand.
“Our firm’s time is invested in serving our larger clients,” Bueno explains, “but we wanted to be able to support other marketers and small business owners in their efforts to grow their businesses. We designed our Marketing Courses specifically for marketers and entrepreneurs looking for new ideas and ways of building brand loyalty.”
Each Marketing Course offered by The Cult Branding Company can be completed within four hours and can be accessed from any computer or tablet.
THE CULT BRANDING COMPANY is a brand loyalty research firm that delivers consumer insights and actionable strategies that contribute to measurable increases in market share and top-line revenue growth. They are board members of National Retail Federation and the Retail Advertising and Marketing Association. Clients include Kohl’s Department Stores, Turner Classic Movies, LA Lakers, and The Life is good Company. Learn more at

Friday, October 04, 2013

Oprah Winfrey's Leadership Tips

“I had no idea that being your authentic self could make me as rich as I’ve become. If I had, I’d have done it a lot earlier.”

“The big secret in life is that there is no big secret. Whatever your goal, you can get there if you’re willing to work.”

“You know you are on the road to success if you would do your job, and not be paid for it.”

“When you’re doing the work you’re meant to do, it feels right and every day is a bonus, regardless of what you’re getting paid.”

“Passion is energy. Feel the power that comes from focusing on what excites you.”

“Forget about the fast lane. If you really want to fly, harness your power to your passion. Honor your calling. Everybody has one. Trust your heart, and success will come to you.”

“You CAN have it all. You just can’t have it all at once.”


Tuesday, September 17, 2013

Grand Theft Auto 5 marketing wins big with consumers.

Countless eager gamers lined up to purchase ‘Grand Theft Auto V,’ which was released at midnight on Sept. 17.  RockStar 'Grand Theft Auto V' Debut Expected to Reap $1 Billion in One Month. 


 Marketing Strategy and Advertising:


Friday, September 06, 2013

Holiday Shopping

41% of U.S. consumers will start their holiday shopping before Halloween this year, according to a survey from NRF, which also reported that retailers make up to 40% of their yearly sales during the holiday season.

Wednesday, August 28, 2013

10 Cult Brands So Popular They Don't Need To Advertise

Cult Brands and more popular than ever. More and more consumer desire to join groups of like minded individuals and share in the status that comes with purchase of their favorite brands. 

Here is a great article featuring 10 Cult Brands that don't need traditional advertising!

Tuesday, August 27, 2013

21 Brands That Have Fanatics and Cult Followings

Cult Branding is the art and science of creating human experiences that lead to feelings of belonging, a sense of shared consciousness with others and engagement in ritualistic behavior. Cult Branding is so effective that many loyal customers convince their friends and family to choose one company over another based on their deep love and connection to the these brands. Companies with cult branding strategies enjoy additional purchases from friends and family that are excited and ready to get into the group and share the ritual of the brand....

Monday, August 26, 2013

Global Trends: 10 Humanistic Retail Trends 2013 - 2014

Global Trends 10 Humanist Retail Trends 2013 - 2014

The retailers of the future will not be at the center of the playing field – the consumer will, with social technologies powering the demands of future generations. Humanistic forces will continue to reshape the consumer landscape across the globe. from a renew spirit of providing Safety Across Borders to the raise of the Mobile Shopper.

Is your organization prepared for this future?

Inside Global Trends: 10 Humanistic Retail Trends 2013 - 2014  you will find insights, implications, examples and frameworks to help you define your point of view on the future of retail.

Monday, August 12, 2013

7 Tactics To Build Your Word of Mouth - The Cult Branding Company

After many years of research we have clearly established the importance of Word of Mouth in building your business and growing your brand's equity.  You can have a great product or service, but if people don’t know about it then it does you no good. Successful Word of Mouth requires strategic thinking and serious work. 

Here are the seven most important principals to upgrade your Word of Mouth strategy: