Cult Branding is the art and science of creating human experiences that lead to feelings of belonging, a sense of shared consciousness with others and engagement in ritualistic behavior. Cult Branding is so effective that many loyal customers convince their friends and family to choose one company over another based on their deep love and connection to the these brands. Companies with cult branding strategies enjoy additional purchases from friends and family that are excited and ready to get into the group and share the ritual of the brand....
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