"Brand Jordan exists because of what Phil Knight created
before I ever came along." - Michael Jordan
The year was 1984, and Michael hesitantly took a flight to Portland, Oregon. It was the day that he would meet Nike Founder Phil Knight for the first time. Neither of them could imagine what the next 20+ years would bring.
Realizing that nothing of value comes without hard work, the partnership between Jordan and Nike was born. The idea was so big that it created something no one could have envisioned. By committing to their shared values, Nike and Jordan created an amazing brand that has endured.
Starting Conditions: LOVE for the game. LOVE for Innovation. LOVE for the customer.
The end is determined by the starting conditions. The outcome of our plans follows its own design and patterns. What vision do you see emerging for your Brand?
This is a great post. I grew up outside of Chicago when the Bulls were at their prime. My mom made sure all of us kids got the "3 Peat" t-shirts, the moment they hit the stores. There was nothing like seeing Jordan in action for the first time, I think I was about 11 years old or so. In fact, my brother had Jordan's black and white shoes that were so popular then. Having Nike gear trumped all brands for me and my family, as if Reebok was no longer "cool" and Nike was in. Ahhh, the 90's. Can't beat it.
ReplyDeleteBelieve it or not, I just bought a pair of Nikes over the lunch hour. It's still "cool" to me.
Thats fun that you experienced Jordan first hand Cocacolagirl. It sounds like Nike is still receiving some of the customer LOVE from your childhood.
ReplyDeleteNike was way ahead of the curve when choosing Jordan.
Jordan showed proof, 3 Peat helps a bunch!