“Anything can happen if you are willing to put in the work and remain open to the possibility. Dreams are realized by effort, determination, passion and staying connected to that sense of who you are.” – Michael Jordan
One can never imagine everything that will happen. But dreams are like that. That’s what makes the journey amazing. You have to see your plan and be willing to invest in your vision. But today people are confused by the coldness of our society and its lack of values. Living without values discolors life. Without purpose, life becomes weak. This is also true for brands.
Once a brand loses it’s meaning with the public, it no longer matters. Brands without a purpose in the eyes of the customer die out. Intelligent marketing teams, however, know that aspirations and values are the keys to unlocking the power of their brands. Brand Jordan taps into the power of strong values and dreams.
Michael Jordan said, “We have built the brand based on basic values, old-school values. Those never go out of style.”
Discovering the core values that are at the core of your brand can unlock a new level of inspiration for you and your Brand Lovers. As Human Beings we are motivated not only by survival but also by those values that make us feel alive.
Here are a few questions to ask yourself and tips to uncover your core values:
- Why you? Why not you?
- What do your customers love about your brand?
- What human need does your brand help customers satisfy?
- Check in with the previous two answers and ask, what core value do these two questions reveal about the brand?
- Download the Cult Branding Workbook for more fun questions to uncover your true brand soul.
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