Cult Branding Workbook: Seven Steps to Growing Your Business by Better Understanding Your Customer [Kindle Edition]

As marketers in pursuit of consumer affections we ve learned that a catchy phrase, a clever logo, a useful product, and even our stunning good looks are not enough to persuade discerning customers to fall madly in love with us, let alone commit to a long-term relationship. 

Rather, it s how we make the consumers feel about themselves when they are in our presence that gives us access to their hearts and thus, a key into their lives. Get hold of an idea like that and you've got a Cult Brand on your hands. 

But how do we unlock the mysteries the core-level human needs of the customer and inspire undying loyalty? Look inside.