Humor in Brand Building

We all know that humor in brand building is risky. But It can also be devastatingly effective. When done right, humor works - really, really well.

Here are a few things to keep in mind when using humor to brand:

• Branding with humor works best when the message is suited to Brand Lovers
• The humor must relate directly to your products if you want to be remembered
• Branding with humor yields the best returns when used to market an established and commonly purchased product