Monday, July 27, 2009

Zappos: The Bald and the Beautiful

Can you imagine a day at the office where you might be asked to shave the head of your co-worker? Or better yet, how about taking a razor to the mane of your CEO? Leave it to the folks at Zappos to create not just a day, but an annual event called the Bald & Blue Head Shaving Day.

Social grooming is a means through which animals, including humans, who live in proximity can bond, build and reinforce social relationships. CEO Tony Hsieh explained that what originally started out as a dare evolved into a fun team building activity. Now every year, Zapponians line up and get groomed, all in the name of team spirit.

The benefits? Research has shown that social grooming is positively associated with relationship satisfaction and trust. For Zappos, relationships built on trust are the bedrock of their organization.


Watch this short clip on social grooming, the Zappos way.

2 comments:

  1. So much fun. It's a little weird but if you are weird together you feel weird no more ;)

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  2. That's right BJ, especially when an entire organization is aligned to the core value of creating fun and a little weirdness (it's number 3 on their top 10 list).

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