Tapping into the unconscious can be difficult and often tricky. There are only a few things that unlock the hidden possibilities of archetypal light of beauty. Design and art are among the most rapid to enter the subconscious mind. Add music and the brand becomes a new program.
Asking the consumer to project value onto any object can be difficult without the power of art. Notice the various archetypal motifs particularly in the images and animations.
What Symbols do you recognize? What effect do you believe they have on the mind?
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