Books About Cult Brands

These books will give you a look at the inner workings of powerful Cult Brands.

The Southwest Airlines Way

by: Jody Hoffer Gittell

Amazon Price: $11.53 (as of 06/30/2009)

More Than a Motorcycle: The Leadership Journey at Harley-Davidson

by: Rich Teerlink, Lee Ozley

Amazon Price: $27.30 (as of 06/30/2009)

The Cult of Mac (Paperback edition)

by: Leander Kahney

Amazon Price: $16.47 (as of 06/30/2009)

Cult of iPod

by: Leander Kahney

Amazon Price: $18.21 (as of 06/30/2009)

These books will give you a deeper understanding of the processes underlying Cult Branding.

The Power of Cult Branding: How 9 Magnetic Brands Turned Customers into Loyal Followers (and Yours Can, Too!)

by: Matthew W. Ragas, Bolivar J. Bueno

Amazon Price: $17.13 (as of 06/30/2009)

Cult Branding Workbook: Seven Steps to Growing Your Business by Better Understanding Your Customer

by: Bolivar J. Bueno

Amazon Price: $24.95 (as of 06/30/2009)

Selling the Dream

by: Guy Kawasaki

Amazon Price: $11.25 (as of 06/30/2009)

Positioning: The Battle for Your Mind, 20th Anniversary Edition

by: Al Ries, Jack Trout

Amazon Price: $17.79 (as of 06/30/2009)

Motivation and Personality

by: Abraham Harold Maslow

Amazon Price: $86.17 (as of 06/30/2009)