Modeling of your Brand through the Eyes of your Best Customers

Creating a brand model that works

In creating your Brand Lover Model® we decode the underlying tensions behind your customers’ choices. Addressing these tensions force your enterprise to focus on what drives loyalty instead of the next transaction. We utilize trademark qualitative and quantitative methods to uncover the conscious and unconscious psychological motivators of your best customers—how they think, feel, and relate to your brand.

Your Brand Lover Model® will highlight the core emotional outcomes your Brand Lover receives by interacting with you. To discover the emotional outcomes, we analyze the hidden biological, archetypal, and cultural drivers behind your brand through the lens of your best customers. The Brand Lover Model® provides the emotional patterns that transcend demographic and psychographic data about a customer base and underscores the unifying qualities all of your Brand Lovers share.

Marketing leadership comes alive after deciphering the code of loyalty. All great brands like Apple, Harley-Davidson, Southwest Airlines, Oprah, and IKEA have decoded the keys to customer loyalty. Through the Brand Lover Model®, The Cult Branding Company offers large enterprises a methodical, humanistic approach to unlocking authentic customer loyalty.If you're committed to differentiating your brand and growing profitability, ALL of your marketing and branding efforts will be directed at creating a Brand Lover. There must be a singular vision of the Brand Lover your brand best serves. The Brand Lover Model® profiles these loyalists and the primary benefit that drives your customer relationship.

"After completing our Brand Lover Model and learning who our best customers are, BJ Bueno and his team helped us construct an entirely new, innovative merchandising system based on the needs of the customer. Sales rose 26% over the previous year after book retailers installed the new system."

— Wayne Hastings, Sr. Vice President at Thomas Nelson, Inc.

"I have never seen anyone be able to connect the dots of human psychological triggers, messaging ("storytelling") and customer behavior better than BJ. And I've been at this almost 30 years. He makes it sound easy (which it ain't), and he puts it in an almost undeniable context. He gives what we do as marketers 4,000 years of background context, rooted in mythology and tribalism. Stories. Plain & simple. While that may sound like esoteric BS, when he tells us and shows us why we do what we do -- and shows us that we've been doing for as long as we have been recording our human history -- it wins not just believers, but disciples. Because it's true. We've just forgotten that: "Our story has been written before, and we've read it ourselves a thousand times." No one else you are speaking with can help you "sell-in" with such power."

- Randy Curtis, Former WAL-MART VP of Creative and Media