Ok, so I am a nerd. What can I say? I love books. Books are my most profound teachers. A book can unlock a practical problem or provide a hint to something your unconscious is trying to solve.
Reading also uses the whole brain (symbols turn into words, words turn into meaning, etc). In short, I love books. I am always thankful to learn something new. There is nothing like the feeling of Aha!
The Language Instinct
by Stephen Pinker
The Hero with a Thousand Faces
by Joseph Campbell
Guns, Germs, and Steel: The Fate of Human Societies
by Jared Diamond
Archetypes and The Collective Unconscious
by Carl G. Jung
Maslow on Management
by Abraham H. Maslow
5 books that deliver an abundance of Aha! moments:
The Language Instinctby Stephen Pinker
The Hero with a Thousand Facesby Joseph Campbell
Guns, Germs, and Steel: The Fate of Human Societiesby Jared Diamond
Archetypes and The Collective Unconsciousby Carl G. Jung
Maslow on Managementby Abraham H. Maslow
What makes these 5 books meaningful to you?
ReplyDeleteGood question Scott!
ReplyDeleteThese books are filled with insight and wisdom. Each sparked an Aha!
BJ ... I would strongly recommend a couple of books.
ReplyDeleteHow We Decide - Jonah Lehrer ... this is a book about the neuroscience of decision making but reads like a novel. Lehrer is a gifted writer (he is as good as Malcolm Gladwell) who takes a complex subject and makes it both accessible and a good read.
Predictably Irrational - Dan Ariely ... he is an MIT researcher who conducted a number of innovative studies to unravel human behavior patterns. This is a fun book but it should be on the shelf of every serious marketer.
Thanks Grimesrhymes!
ReplyDelete