A BRAND Walks Into a Bar

Branding with humor can be very powerful technique, but if done wrong it can make your business and brand look silly and not credible.

Humor can lead to a marketing grand slam--as long as it's done right.

Getting the most from Humor:

• The humor can't overpower the brand.
  
• The humor should fit your product or service's personality.
  

Entrepreneur Magazine recently asked a few experts (cult branding as well) to comment on this very topic:

http://www.entrepreneur.com/magazine/entrepreneur/2009/april/200722.html