People talk about the things that make them happy and bring them joy. We are wired to share experiences with our tribe. When we bring something of value to our group we feel rewarded. We now belong.
Here is BRAND KOBE having fun in the digital space. This video was widely shared via youtube and traditional talk.
Keep in mind that in order to create positive Word of Mouth takes imagination and a great strategy. You have to give your customers something to talk about. Give them something they want to share. Something the tribe will understand.
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