Branding System v1.0

When a brand becomes magnetic, it stands far above the competition. So the real question is: How do you create a magnetic brand?

The Branding System v1.0 is a powerful method designed to bring the brand to life and accelerate it to the top of consumers’ hearts and minds. Some of the elements that give this system its strength are based on singularity of focus, emotional anchoring, and frequency.

It’s a proven system that has served the clients and me. Pay close attention to the steps involved and soon your brand will grow.

The Branding System v1.0

Listen to the consumer, and then listen again more carefully:

• Use the Brand Lover Model 2.0 to uncover your consumers’ associations to the brand.
• Make a distinction between cognitive and emotional responses. Remember, it's not what consumers say or think, but how they feel.
• Use this information to get to the deeper meaning behind consumers’ associations.

 Make the brand stand out:

• Identify your brand’s point of differentiation. Will consumers buy this brand instead of another brand? Why? Does the brand tell a unique story? What is the brand’s X factor?
• Produce creative advertising that strikes a chord with the consumer: Surprise them. Inform them. And give them something to talk about!

Obtain a dominant share of advertising:

• Determine how you can become the big fish.
• Purchase your media with the brand’s long-term plan in mind.
• Use your money to place ads, not make ads.

Be frequent in your advertising:

• Make sure the message about your product is repeated over and over to the public.
• Reach the same audience.
• Look for destination media.

Learn from your best competitors (they are smart too!):

• Always ask yourself, how can my brand improve?
• Embrace learning and be the perpetual student.
• Stay relevant by educating yourself and keeping on top of the trends.

It's important to empower your teams to execute each step. Try this system, it really works.