"Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals." - David Ogilvy
Listening to great consumer insight is key to creating a powerful brand. I am amazed by how many smart advertising and marketing professionals ignore good research. I have found many treasures of insight from "old" and "useless research" :)
the idea with research is to dig and connect the dots back to your best customers. It is always important to take these important perspectives before you makes choices for your enterprise. Where will the consumer go next? What should you expect? Simple consumer insights can give you more clarity and direction than ever before.
Are you listening to your Brand Lover Insights?
No comments:
Post a Comment