A BRAND Walks Into a Bar

Branding with humor can be very powerful technique, but if done wrong it can make your business and brand look silly and not credible.

Humor can lead to a marketing grand slam--as long as it's done right.

Getting the most from Humor:

• The humor can't overpower the brand.
  
• The humor should fit your product or service's personality.
  

Entrepreneur Magazine recently asked a few experts (cult branding as well) to comment on this very topic:

http://www.entrepreneur.com/magazine/entrepreneur/2009/april/200722.html

Brand Loyalty Expert Kicks Off the Retail Advertising Conference

Orlando, Florida, February 16, 2009 - Author, creative strategist, and creator of Cult Branding Bolivar J. Bueno will be opening for this year's Retail Advertising Conference (RAC). This annual 3-day event in Las Vegas, Nevada (February 25-27), is attended by the heads of top retail brands like Best Buy, eBay, Kohl's Department Stores, Macy’s, JCPenney, PetSmart, Target, Toys “R” Us, and Home Depot.

Mr. Bueno will be joined on stage with Jennifer Dorian, Senior Vice President, Network Strategy and Brand Development for Turner Entertainment Networks, which includes TBS, TNT, and Turner Classic Movies (TCM).

Together, Mr. Bueno and Ms. Dorian will share how to build an authentic brand while growing a more profitable business.

ABOUT THE CULT BRANDING COMPANY - The Cult Branding Company is the recognized leader in cultivating authentic customer loyalty. Using its trademarked Brand Lover Model, The Cult Branding Company helps businesses understand, connect, and serve their best customers. Clients include Kohl's Department Stores, Scheels, Turner Classic Movies, and LA Lakers.