Google Follows The Golden Rule of Fun

It's great to see a company this big allowing themselves to have this much fun. This helps both the consumer trust the brand and love it. After all you can't hate someone that makes you :)

Here are a few other ways you can structure your branding efforts to create a magnetic brand.

Google has officially changed their name to Topeka

"We didn’t reach this decision lightly; after all, we had a fair amount of brand equity tied up in our old name. But the more we surfed around (the former) Topeka’s municipal website, the more kinship we felt with this fine city at the edge of the Great Plains."

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